Standard Costings
Consumer research is the lifeblood of innovation and product differentiation and a thorough understanding of why people buy what they buy, what the consumer/shopper is looking for and how interested they would be in new product concepts should be a core element of every business' marketing/category plan. It may well be that you already have a market research provider or that you undertake consumer research in-house. However, if you do not or if your current provision is less than satisfactory or excessively costly, you may wish to contact us.
To make things easy for potential clients there are standard costings for focus groups, accompanied shops and surveys.The standard cost for focus groups, recruited to your specification, is £1,000 (including recruitment, room hire, incentives, discussion guide design, moderation, analysis and presentation of the key findings).
The standard cost for accompanied shops, recruited to your specification, is £250 per shop (including recruitment, incentive, the shop itself, analysis and presentation of the key findings).The standard costs for surveys are as follows:
Face-to-face interviews (at the point of purchase) = £5 per interview (including questionnaire design, data collection, analysis and presentation of the key findings).Postal surveys = £3 per respondent without a cash incentive and £8 per respondent with a cash incentive (including questionnaire design, data collection, analysis and presentation of key findings)
Thus, a postal survey of one thousand shoppers could cost as little as £3,000 plus VAT, whilst 1,000 face to face interviews would cost just £5,000 plus VAT.
